Next Financial Bubble? – FRAUD!!!

Something to be aware of as a Small Business Owner.

Yes we know, in this economy you’ve got your hands full just trying to keep the doors open, but this is definitely something to watch.

The Biggest Bubble In History: Fraud

Wolf Rayet bubble large The Biggest Bubble In History: Fraud Bursting Gas Bubble 60 Light Years Across. Courtesy of ESA

Forget the Housing, Bond or Derivatives Bubbles … Fraud Is the Biggest Bubble of All Time

The housing bubble which burst in 2007 or so was the biggest bubble of all time.

Many argue that the bubble in U.S. bonds has surpassed the housing bubble as the largest ever.

Of course, given that the derivatives market is more than a thousand trillion dollars, and that is is backed by thousands of times less collateral, a good case can be made for arguing that derivatives are the biggest bubble.

But if you really think about it, the largest bubble in history is fraud, because it includes all of the above and more.

Specifically, the housing crisis was caused by fraud.  The government encouraged fraud, and helped cover it up.

Huge swaths of the derivatives market are manipulated by fraud.  See this, this, this and this. But instead of cracking down on the fraud, the government is backing it.

And the bubble in bonds was caused by super-low interest rates.  See this, this and this.

Low interest rates – in turn – are caused by the government’s zero interest rate policy and quantitative easing.

And how did the government sell these programs? By saying that they were necessary to help the economy and create more jobs.

But in reality, zero interest rate policy is just another stealth bailout for the big banks.  And quantitative easing only helps the super-elite … and hurt the economy and the little guy (Bernanke knew back in 1988 that QE doesn’t work for its advertised purposes.)

In other words, the government’s low interest rate policies were based upon a fundamental misrepresentation as to their purpose and probable effect.

Indeed, experts say that all bubbles are enabled by fraud.

But there are signs that the fraud bubble is collapsing.

Trust is falling to all-time lows as to many government and private institutions.  Why?  Because institutional corruption is so rampant that it is becoming obvious to everyone from Joe Sixpack to amateur and sophisticated professional investors.

While liberals tend to distrust big corporations and conservatives tend to distrust the federal government, we all agree that the malignant, symbiotic relationship between the two is the root problem.  Indeed, when government and corporatism merge, it is hard for anyone to trust what is going on.

When government officials are as corrupt as the criminal enterprises they are suppose to regulate, even the mainstream media can’t ignore it any longer.

And the people lose all trust in the system.

No matter how hard the boys work to cover up their ongoing misdeeds, the fraud bubble may finally be popping …

See examples of a popping fraud bubble here, here and here.

Small Business Endangered Species Under Obama Administration?

If you are a small business owner you have real reason for concern.

It is our view (after four years of observation) that the Obama Administration is definitely not your friend if you are a small business owner. Indeed, over the next four years your job may be just survival.

Look forward to the coming loss of the Small Business Administration (SBA), a friend of SMALL business.

Lloyd Chapman

Lloyd Chapman

Small business advocate

Will Obama Succeed Where Reagan Failed in Closing the Small Business Administration?

Posted: 01/16/2013 5:10 pm

Many people don’t realize that combining the SBA with the Commerce Department is synonymous with closing the agency. Make no mistake, combining the SBA — the
only federal agency that represents America’s 28 million small businesses — with the federal agency that represents the interests of the nation’s largest corporations is absolutely a move to close the agency and end all federal programs for small businesses, minority-owned firms, women-owned firms and veteran-owned firms.

Lets take a look at the facts. According to data from the U.S. Census Bureau, 98% of all U.S. firms have less than 100 employees and 89% have less than 20 employees. These small businesses are responsible for over 90% of all net new jobs, over 50% of the private sector work force, over 50% of the gross domestic product, and over 90% of all U.S. exporters are small businesses. Looking at the facts, small businesses are undeniably the engine of economic growth and job creation in America.

Aren’t we trying to stimulate the economy and create jobs in America? So why would President Obama want to close the only agency in government to assist America’s irrefutable job creators? Here is my theory on that.

Federal law mandates that a minimum 23% of the total value of all federal
contracts be awarded to the nation’s 28 million small businesses. That’s 23% that does not go to Fortune 500 firms. Corporate giants in the defense and aerospace industry are particularly determined to see the SBA closed. They stand to gain the most if all federal contracting programs for small businesses are abolished.

Depending on who you believe, the federal government’s annual acquisition budget is somewhere between $500 billion and over $1 trillion. If small business contracting programs are abolished, small businesses would lose somewhere between $115 billion and $230 billion annually. That is between $1 trillion and $2 trillion over the next ten years.

What impact do you think it would have to pull between $1 trillion and $2 trillion out of the middle class economy over the next decade? Do you think that might kill some jobs?
Absolutely it will. Millions of small businesses will likely be forced to close their doors and millions of middle class jobs will be lost.

Who will get the billions and trillions that will be pulled from the millions of middle class small businesses? Simple — the greedy corporate giants that are already getting the lion’s share of all federal contracts. The very same large businesses that have created few if any net new jobs in America. The same corporate giants that we have all watched ship American jobs overseas at a record rate. The very same corporate giants that pay only a small fraction of the federal income tax small businesses pay. In 2011, among the ten most successful U.S. firms, the average federal income tax was 9%.

So why would President Obama want to close the only small agency in Washington to assist the 28 million small business that are the heart and soul of our nation’s economy?

The answer is simple. Money, and lots of it. How much do you think the greedy corporate giants, that stand to gain up to $2 trillion in additional federal contracts over the next decade, would be willing to spend in lobbying dollars and campaign contributions to get their hands on that money?

Apparently enough to get Obama to sell out the American people, using the very same tactics Ronald Reagan used — trying to close the SBA and cheat the middle class out of hundreds of billions, maybe even trillions of dollars. And it’s all to pander to the greedy corporate giants that seem to call the shots in the nation’s capital.

Trillion Dollar Platinum Coin – Chris Hayes’ Explanation

The Trillion Dollar Platinum Coin solution to the Debt Ceiling dilemma has been causing quite a controversy lately. What is interesting is that it does point out (between the lines) just how ludicrous the whole Federal Reserve system really is.

Chris Hayes’ Explanation Of Money Is One Of The Best Things We’ve Ever Seen On TV

I was fortunate enough to be invited onto Up W/ Chris Hayes this morning to talk about, yes, the trillion dollar coin.

I’m not going to be so arrogant as to say that I said anything brilliant, but Chris’ introduction to the whole discussion was marvelous.

In addition to a crystal clear explanation of the politics and mechanics of the idea that a platinum coin could avert the debt ceiling crisis, Chris did something that we’ve never seen done before: Peel back the curtain a little bit and talk substantively about the fact that money is an artificial creation of government, and that this has profound implications.

He showed a cartoon that was made by Abraham Lincoln’s critics, showing him creating cash with a magic money machine, that looks so much like a lot of the anti-Bernanke stuff you see online today.

abraham lincoln money machine

Abraham Lincoln Money Machine

The point being: Governments are always finding novel ways to fund themselves, and there’s a long history of critics thinking it’s dangerous magic.

You can watch Chris’ whole intro here. It’s all great, although the discussion about the nature of money itself comes at the 5:25 mark.

Visit for breaking news, world news, and news about the economy

Obamacare #1 Issue Facing Small Business In 2013

 It’s finally here – – – Welcome To OBAMACARE 

Happy New Year !!!

Here is a little intro article from Forbes for all you Small Business Owners out there.

The 5 Biggest Issues Facing Small Business In 2013 — #1 Obamacare

On Friday, we promised that all this week we would give out the top 5 Essential Concerns for Small Business in 2013. Small businesses must prepare for what appears to be an extremely difficult economic environment; U.S. consumers and financial institutions have been dramatically hurt by bad debt and over levering themselves. Although consumers and financial institutions have partially repaired their balance sheets, most of the debt burden was shifted to federal, state, and local governments. The size of government has never weighed so heavily on our economy and potentially runs the risk of crowding out the private sector. One essential thing to consider for 2013 is the Obamacare.
The first essential concern for small businesses is:

Managing Obamacare. Under the PPAHCA, small businesses with 50 or more employees are mandated to buy health insurance for their employees or pay a fine, or tax according to Justice Roberts. In addition, many small businesses will be eligible for tax credits under the PPAHCA, as well as taking under consideration managing full-time and part-time staff to meet or beat the 50 employee threshold. Will small business owners hire advisers and consultants to get them through this knothole? Will they try to read and understand the 2000+ page piece of legislation themselves? Healthcare expenditures are approaching 20% of GDP, thus spiraling healthcare costs is a significant concern for small business owners.

Small Business Welcome To 2013

Welcome To 2013 Small Business Owners !!!

If you are a Small Business Owner, the following article gives a gloomy but realistic review of what is ahead in the coming next term of the Obama Administration (the final we hope!).

O’s cloud over us all

Last Updated: 4:07 AM, December 30, 2012
Posted: 12:41 AM, December 30, 2012

Michael Goodwin

Americans are in a panic. Crowds throng gun shows and shops. Blue-chip companies fast-forward next year’s dividends to this year. Investors cash out profits, estate planners report a rush of people trying to beat higher inheritance taxes and lobbyists line up for favors.

What these people share is the goal of avoiding or benefitting from government actions. More than ever, the “invisible hand” of free markets is being replaced by the visible hand of bureaucrats. The political class is the new master of the universe.

If this were being staged in a theater, the national epidemic of expectation would be called “Waiting for Government.” It would be as absurd as “Waiting for Godot,” but not at all meaningless.

That’s because the tax-and-spending drama in Washington, as pathetic and infuriating as it is, threatens real-world consequences for every American. How could it be otherwise when Big Government is getting bigger?

Much, much bigger.

The frantic run-up to the fiscal cliff, including wild swings in the stock market, provided an ominous snapshot of the new reality. Barack Obama’s re-election was the big story of 2012, but the real impact of his statist policies will be felt in the new year and for many years to come.

Obama’s victory secures first-term government expansions, such as ObamaCare, which carries expensive mandates and who knows how many unintended consequences. No matter how the fiscal talks are resolved, the IRS will be taking a fatter share of the fruits of national labor. At stake is how much fatter, whose ox gets gored and whose gets spared.

Some statistics, such as housing prices, say the economy is growing, but it’s all relative. The unemployment rate is falling largely because millions have stopped looking for work. Ordinary wages are stagnant or falling.

But it is boom time for the government. Spending continues to rise, hiring is up and the Federal Reserve’s printing presses are running overtime.

The Obama administration is happy to keep borrowing 40 cents of every dollar it spends, or nearly $4 billion a day, seven days a week. Each day brings plans for added regulations and new ways to rob Peter to pay Paul.

The combination creates a huge cloud hanging over every family and business. Debts and inflation exact penalties, perhaps for generations, and already are stifling innovation and job creation. Ours has become the world’s largest debtor nation and still needs more lenders.

The certain result will be an economic pie that doesn’t grow fast enough, which will lead to new demands for more redistribution under the guise of “fairness.” Always, the government redistributes by taking the first bite for itself.

5 Small Business Tax Benefits Before Year End

If you hurry you may just be able to get some of these into operation before year end.

Here’s a helpful article from Accounting Today which is short and sweet to get you started.

With the uncertainty caused by the “Fiscal Cliff”, it is hard for the small business owner to make any business decisions for the future. This may help!

Friendly IRS Critter

5 Tax Benefits for Small Businesses before New Year

Rochester, N.Y. (December 19, 2012)

By Michael Cohn

Payroll service provider Paychex has provided a list of five tax benefits that small businesses, and their accountants, should consider before the end of the year

While there are just a few weeks to go in 2012 and continuing uncertainty over what Congress and the White House will do on the issue of expiring tax benefits, there is still enough time for small businesses to take advantage of several tax benefits before the New Year.

• Move up bonuses. Employers may want to consider accelerating bonuses or other incentive compensation payments into this year if it appears that policymakers will not reach an agreement by year end to extend the lower tax rates currently scheduled to end in 2012.

• Make planned asset purchases now. Businesses are permitted to take a Section 179 deduction for the full purchase price of qualifying assets, such as equipment, computers or software, purchased during the tax year to lower their taxable gross income. However, without Congressional action, the limit of this deduction is scheduled to dramatically decrease in 2013.  For assets that don’t qualify for the Section 179 deduction, small businesses can also take advantage of a 50 percent bonus first-year depreciation allowance on certain assets placed in service during 2012; this benefit is also set to expire at year end without legislation extending it.

• Start a retirement plan. If you are considering offering a retirement plan for your employees, doing so before the end of the year could provide tax benefits. Your business might be eligible for a $500 tax credit for the first three years of your plan to help defray setup costs. In addition, any employer contributions to employee plans enjoy tax deductions, and a business owner can realize personal tax savings by contributing to a plan.

• Small business tax credit. A tax credit is available to certain small businesses to encourage them to offer health insurance coverage.  Generally, the credit is available to small employers that pay at least half the cost of single coverage for their employees.

• Hire a veteran. The Work Opportunity Tax Credit for hiring qualifying veterans is scheduled to expire at the end of the year. The tax credit can range from $2,400 to $9,600, depending on certain factors, including how long the veteran has been out of work and whether they have a service-connected disability.

“With the potential tax increases and government spending cuts planned for 2013, it’s important for small business owners to understand how they could be impacted,” said Paychex president and CEO Martin Mucci in a statement. “Now is the time for business owners to re-examine their upcoming business needs and determine where they can make adjustments that will allow them to take advantage of the tax benefits currently available.”


Tax Things Small Business Needs Do By Year End

Small Business Tax Help – Year End Fiscal Cliff

Here is an excellent article reposted here that appeared in the Orlando Finance Examinar.

There’s not much time left – so get on it on it before year end!!!

Fiscal Cliff – Things Businesses Can Do Before Year End

fiscal cliff
December 17, 2012
By: Craig Smalley
We have been discussing the fiscal cliff and how it affects individuals. However, the fiscal cliff also affects businesses. Because most small businesses report their income at the individual level, these tax hikes and phasing out of tax deductions will have a big impact on your bottom line.

If you are in business for yourself, you probably pay tax on the cash basis of accounting. What that means is that you claim income when you receive it, and you claim expenses when you pay them. However, if you make a purchase by year-end for which you finance (i.e. use a credit card), you can count those expenses on the day that you became liable to pay for them. That being said; the first thing you want to consider is buying items for your business today, that you will be using for the next three months or so. You can use your credit card to make these purchases to preserve your cash. Unless you are in retail, cash flow is horrible the last few months of the year. If you put these items on a credit card in December, wouldn’t have to pay for them until January. I am not saying go on a shopping spree and get yourself into debt. You need to make sure that you can pay off the entire balance of the card with the next bill that comes. If you have some cash, consider prepaying some expenses that you will have in January. You can prepay your rent, utilities, etc.

Are you in the market for some new equipment? Now is the time to buy. Without boring you to death, equipment over $500.00 is depreciated. Generally, what that means is that if you spend $1,000.00 on a computer in 2012, you will not be able to take an expense in full for 2012. Instead the cost of the computer is recovered (depreciated) over a period of time. For equipment you have to wait five years to recover the cost. For fixtures and furniture, you have to wait seven years. However, there is a little something in the tax code that will be reduced drastically in 2013. Code Sect. 179 of the Internal Revenue Code allows for a maximum deduction of up to $139,000.00 on equipment that you purchase in 2012. However, there is a caveat to this deduction. You have to have income to support the Sect. 179 deduction. For example, if you have net income (what you take in less your expenses) of $50,000.00, and you buy a piece of equipment for $60,000.00, you can only take a Sect. 179 deduction of $50,000.00. The remaining $10,000.00 will carry forward to the next year. If you have a net loss from your business, then you can’t use the Sect. 179 deduction. However, you can use “Bonus Depreciation.”

To muddy the waters some more, Congress enacted Bonus Depreciation. Generally, you can take up to 50% of “bonus deprecation” in the year that you purchase equipment. For example, let’s say you have a net loss of ($10,000.00), and you bought equipment worth $25,000.00. You could take depreciation of $12,500.00 on the equipment and end up with a net loss of ($22,500.00). If your business is a pass-thru or a sole proprietorship, you can use that loss to offset any other income that you may have. To use bonus depreciation, the equipment has to be new.

Section 179 doesn’t go away in 2013, but it is reduced dramatically to $25,000.00, unless Congress acts. However, bonus depreciation does go away.

If you are in a closely held business and you have Section 1244 stock (qualified small business stock), now is the time to pay a dividend. With the dividend rate set to go up in 2013, now is the time to take some of the profits and walk away.

These are just some things you can do before year end. As always, consult your tax advisor for specifics.

Craig Smalley, Orlando Finance Examiner

Craig Smalley is licensed by the Internal Revenue Service as an Enrolled Agent. He has been in practice in the Central Florida Area since 1994. Craig Smalley is a partner in the Accounting Firm Smalley & Company, P.L. He specializes in Corporate, S-Corporate, Limited Liability Company,…

Solution For Fiscal Cliff Standoff

Reduce Taxes On Corporations & Raise Taxes On Corporations???

How Does That Work?

Friendly IRS CritterWell Bill Tatrao (Conservative Talk Show Host) has written an amusing and informative article that explains how this could be done – and why there is no way it will get done.

All right, all right.

As a conservative radio talk show host, columnist, and not a politician, I wasn’t required to sign the Grover Norquist document promising to never raise taxes.

Therefore, I feel that my most recent epiphany does not violate any sworn oath or handshake deal that I had made.

Unlike my other so-called conservative brethren, such as Lindsey Graham, Bob Corker, and Saxby Chambliss, I have a very simple solution that both President Obama and John Boehner should be able to live with: Reduce the taxes on corporations and raise the taxes on corporations.

Ahhh, you say, he talks out of both sides of his mouth.

Well, isn’t that what legislators have been doing for years?  But in this instance, it works.

For all small corporations, C-corporations, Sub S-corporations, and even LLCs, reduce their tax rate to 20%, a real 20%.

For all large corporations, even those that are currently in a 28% tax bracket or higher, decrease their tax rate to a flat 20%.

On the other hand, keep in mind that by utilizing a host of tax advantages, most of our large American multinational corporations currently pay zero income tax.

However, in my opinion, this dynamic group which is dominated by such luminaries as GE, Exxon Mobil, and a multitude of others who declare terrific earnings per share each quarter should all be taxed on their proclaimed earnings.

Therefore, regardless of one-time deductions, unusual occurrences, and questionable transfers, simply multiply the bottom-line reported total earnings by 20% and have them write a check made payable to the IRS.

By implementing this effective tax code, the argument that the backbone of America has been negatively impacted will now be lifted, and Main Street can continue on with the business of business.

Thus, Boehner and his Republican brood can stand tall and say they have not abandoned the Norquist pledge.

In addition, President Obama could then visit the Rose Garden, surrounded by Harry Reid, Nancy Pelosi, and perhaps a host of thousands, and exclaim the top 2% has not been cut a separate deal.

After all, aren’t most of the top 2% also the beneficiaries of a zero-corporate tax policy?  The problem with my epiphany, however, is quite obvious.

One way or the other, most of the checks written for re-election emanate from the zero-corporate tax crowd.

Therefore, why would either Obama or Boehner bite the hand that feeds them?

Oh well, back to the drawing board.


Bill Tatro, CFP, is host of It’s All About Money heard daily in Phoenix and Rochester, NY. He is author of One Hour Survival Guide for the Downsized.  With a 40-year career in the financial industry he is a featured columnist on  In 2011, Tatro launched MacroProfit, a subscription newsletter from his blog Follow Bill on Twitter @TatroTweets.

21 Reasons Why Your Small Business Needs To Change Internet Content Marketing Strategy

A Wake Up Call For Small Business Website Designers

This article is spot on! And we are guilty of all of the 21 mistakes.

We are actively starting to practice these strategies starting with this post.

With all the Google Updates lately, it’s important to develop a strategy to give the search engines what they are looking for, and it is said that “Content Is King”.

by Martin Jones on October 14, 2012 with 4 Comments in Content Marketing , Featured Posts

The role and value of content marketing has dramatically changed in just the past year. While many business owners are still trying to get their heads around an effective social media strategy; now they have to also think about becoming publishers and content marketers.

Why? The digital media convergence of social, search and content. If social and search are peanut butter and jelly – content is the bread that makes the sandwich.

The problem is, while most businesses and companies realize the importance of content marketing and are attempting to engage in it (recent studies suggest 80-90%) many don’t understand it and are making critical mistakes that could undermine their efforts.

Below, I’ve put together a list of 21 reasons why your content marketing strategy may be headed for trouble.

  1. Your current content marketing plan is that you have no plan
  2. You publish a random assortment of articles, videos, infograhics, etc that don’t come together as part of a larger story or message.
  3. Newsletters, social media posts and other communications are unpredictable – not scheduled or consistent
  4. Your website, social media, press releases, newsletters and email are all handled separately and not tailored to specific channels around a unified, targeted message.
  5. Your published content is “salesy”
  6. Marketing, PR, Product and Customer Service departments within your organization don’t meet on a regular basis to discuss and optimize a content plan and calendar
  7. Your content always ends with a period. There are no next steps or paths to take the reader deeper into your content or message
  8. You treat content marketing like a marketing campaign not like a communication channel
  9. You don’t respond to comments and questions posted to your published content
  10. You write about your company’s experts and expertise rather than sharing it
  11. Your content is not personalized, building a relationship with the reader
  12. You’re not monitoring your competitors. Caution: don’t ever copy what they’re doing but definitely watch it and take away key learning’s.
  13. You create and publish awesome, amazing content – but you have no strategy for targeting, sharing and promoting it to your audience
  14. You cannot succinctly describe the make-up of your target or niche audience
  15. You finally “nail it” with a viral piece of content – maybe an infographic or video however; a few people are saying negative things about it. You respond by disabling the comments and deleting each of the negative comments
  16. Your content is just that … content. It doesn’t move anyone to take action or engage. In other words, there is no value in what you’re publishing
  17. You publish content without Search Engine Optimization (SEO) being a part of the over-arching strategy
  18. You don’t track and measure the activity and performance around your published content.
  19. You haven’t set any defining goals or objectives. Lacking specific goals and objectives will send you down the wrong path every time. Each social platform and type of published content should have clear goals and objectives (fans, followers, shares, downloads, etc)
  20. You believe that content marketing competes with your other tactics rather than supports and compliments them
  21. You talk about things that are important to your company and that you care about – not what your audience thinks is important, or cares about

Five Social Media Tricks For Small Business Owners

Social Media Advantages For Your Small Business

Every small business owner should look at taking advantage of Social Media as a marketing strategy. You can bet that your competitors already are.

Here is an article from Forbes to get you started.

Jenna Goudreau Jenna Goudreau, Forbes StaffI write about navigating success for professional women.ForbesWoman
10/04/2012 @ 3:32PM |5,518 views

Five Social Media Tricks Every Entrepreneur Should Know

Photo by Jill Richards Photography

“It’s 2012, and people don’t buy what you do but why you do it. Social media helps companies of all sizes expose the individuals behind the brand, humanize it and build influence,” says Amy Jo Martin, founder and chief of social media consultancy Digital Royalty and author of social media book Renegades Write The Rules, released this week.

Martin, who has 1.2 million Twitter followers herself, works with celebrities like Dwayne “The Rock” Johnson and Shaquille O’Neal and corporate brands like Hilton Worldwide and FOX Sports to get the most out of their social media networks. She believes entrepreneurs are especially poised to gain from social media because it provides easy access to potential customers and partners, facilitating free marketing and market research and efficient customer service.

How can entrepreneurs leverage platforms like Twitter, Facebook and LinkedIn? According to Martin, these are the top five social media tricks every entrepreneur should know.

Humanize Your Brand

Across platforms, social media allows a brand to connect with customers in a more personal way. “The key is not to just advertise the business,” says Martin, who believes the best way to grow your following is by sharing valuable content. Her formula for a good content balance is to share education, information, inspiration, exclusives and entertainment. It’s also a good medium for storytelling. For example, rather than tweeting a photo of an ad, share a YouTube video of a real customer using the product to show how it works. Furthermore, Martin recommends being very responsive to others and contributing to the conversation in your communities.

Conduct Budget-Friendly Research

If you’ve built up a decent following and relationships with people, you’re then able to ask questions and get feedback. “Instead of allocating a large part of your budget to formal research studies, you get data in high volume quickly,” says Martin. You can tap into your consumer base in real time, asking a question about their product preferences or which holiday offer they’d prefer. The trick to getting feedback is offering it, she says. “If you are often replying, then others are more likely to reciprocate.”

Provide Efficient Customer Service

Companies in retail, service and hospitality industries were among the first adopters of social media for efficient customer service. Southwest Airlines often tweets if there is a flight delay, and shoe retailer Zappos has a separate customer service Twitter account that is manned around the clock to respond to comments. “You need to be present and acknowledge mentions,” say Martin. “Then customers know the brand is listening.” She recommends setting up alerts for the brand name and product names, and responding to both positive and negative comments.

Build Relationships With Reporters

“Social media provides an avenue to build relationships with media outlets and have an ongoing relationship with reporters,” says Martin. The simplest way is to follow individual journalists and pay attention to their interests and their requests. For example, if a business reporter frequently posts about the Yankees, engaging with them about baseball is a non-threatening, more personal way of connecting. Additionally, reporters often take to social media to find sources. Martin once noticed a reporter’s tweet, asking if anyone knew how best to adapt to the new Facebook timeline format. She responded, and the reporter and camera crew were at her office interviewing her within three hours.

Seven Tips To Get More Social Media Followers

How To Build A Social Following

How To Build A Social Following

Amy Jo Martin, founder of social media consultancy Digital Royalty and author of Renegades Write The Rules, says the best way to build a social media following is through sharing. She provides the following tips on how to provide quality content and build out your network.

Crowdsource Product Development Ideas

Having your audience play a role in developing a product or service does a few things: it engages them with your brand, instills a feeling of ownership over the final product and taps into their collective wisdom to create a better result. Martin says it’s as simple as asking questions on your platforms and using the community as a sounding board. Some screenwriters, for example, have used Facebook to ask what background music they should use in a scene they’re working on. Martin worked on a crowdsourcing campaign for DoubleTree by Hilton that asked, “What are the little things that enhance your travel experience? #LittleThings” It got a ton of response, so paid off as a publicity tool. They also analyzed the trends and implemented many of the suggestions, so it ultimately helped create a better service.

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