Small Businesses Can Learn From Holiday Retail Results
The Big Takeaway From Following Article NFIB.com Is Business Is Moving Online
“8 Things Small Businesses Can Learn from this Year’s Holiday Retail Blitz
Small Businesses Can Learn From Holiday Retail Results
Date: December 03, 2015
Recent data from this year’s Black Friday, Small Business Saturday and Cyber Monday highlight some important trends for small businesses going forward.
Move over, Black Friday. There’s a new trend taking hold among shoppers: mobile devices, which accounted for almost half of all online traffic over the weekend, according to Adobe Digital Index.
GET AHEAD THIS HOLIDAY SEASON: Use NFIB’s Holiday Small Business Survival Guide to finish off 2015 with a bang.
Sales from this year’s Black Friday were less frenzied than in years past, dropping more than 10 percent, according to ShopperTrak, a consumer research firm. In fact, the number of online Black Friday shoppers surpassed that of in-store shoppers, according to the National Retail Federation.
Meanwhile, more small business owners and entrepreneurs are taking advantage of the power of mobile’s reach, using hashtags and other social media tools to capitalize on the busiest shopping season of the year.
And though Black Friday sales stagnated, Small Business Saturday and Cyber Monday saw measurable growth in both traffic and sales. A record 95 million shoppers turned out for Small Business Saturday, shelling out $16.2 billion. That’s a 14 percent increase from the $14.3 billion spent last year.
Here are some other major takeaways from the recent Black Friday, Small Business Saturday and Cyber Monday events:
Smartphones and tablets are drastically changing consumer shopping habits. On Cyber Monday, mobile users accounted for 28 percent, or $514 million in online sales. Overall, it was the biggest Thanksgiving weekend for e-commerce, with about $11 billion in online sales—a 15 percent increase from last year.
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